ATLANTA–(BUSINESS WIRE)–Genexa Inc. (“Genexa”), the primary ever firm to make medication with the identical efficient lively components utilized by massive pharma—however with none of the bogus fillers—is interesting a wrongful, antagonistic ruling by the Nationwide Promoting Division (“NAD”) of the Higher Enterprise Bureau. NAD’s misguided ruling stemmed from a problem by Johnson & Johnson Shopper, Inc. (“Johnson & Johnson”) that objected to Genexa’s claims relating to its personal components versus opponents’ components.
The next assertion and opinions are attributed to Genexa Inc.
Johnson & Johnson, amongst different opponents, doesn’t need customers to know the reality about standard OTC ache and fever medicines. The reality is that simply because the FDA approves of an ingredient for use in small doses, that doesn’t imply it’s secure to be used in giant doses. The reality is that none of us know the long-term influence of all the various synthetic sweeteners and different components our family members ingest. The reality is that titanium dioxide was banned in meals by the European Union final yr however stays current in standard OTC medicines.1 The reality is that sure nations require warning labels on youngsters’ meals merchandise containing synthetic dyes.2 The reality is that pediatricians would favor Genexa Youngsters’ Ache & Fever medication over Youngsters’s Tylenol for their very own kids, based mostly on the respective components.3
NAD’s suggestions had been misguided from starting to finish. First, Genexa is entitled to inform the general public that pediatricians choose Genexa Youngsters’ Ache & Fever medication for their very own kids, based mostly upon the components, over Youngsters’s Tylenol’s comparable merchandise. Genexa commissioned a nationwide survey—performed by a extremely respected analysis firm—of pediatricians with kids between the ages of two and 11. The survey requested pediatricians to have a look at the components contained in Genexa Youngsters’ Ache & Fever in addition to the components in all variations of Youngsters’s Tylenol liquid Ache + Fever medicines and reply one query: “Which product would you favor in your personal kids?” The outcomes overwhelmingly confirmed that a big majority of pediatricians most well-liked Genexa’s product. Though we disagree with the NAD’s conclusion, we’re happy that the NAD dominated that based mostly upon the survey outcomes, Genexa can promote that pediatricians choose Genexa’s Youngsters’ Ache & Fever’s components over these in Youngsters’s Tylenol’s comparable merchandise.
Moreover, NAD erred in its ruling with respect to Genexa’s instructional promoting that addresses factual attributes of Tylenol’s components. NAD opined that by stating such information, Genexa would possibly lead an individual to imagine that medicines containing such components could possibly be dangerous to them. NAD’s reasoning in doing so gave the impression to be premised upon the information that the FDA permits these components in medicines and that Genexa didn’t submit any scientific proof illustrating that such components could possibly be dangerous to individuals. The NAD merely made an error in its characterization of the document. Genexa did certainly submit scientific proof from extremely respected medical researchers demonstrating that a number of the inactive components generally utilized in our medicines, and permitted by the FDA, could be dangerous to individuals.4
Genexa stands behind every certainly one of its challenged claims and appears ahead to interesting NAD’s choice to the Nationwide Promoting Evaluation Board.
Based in 2016 by two dads on a mission to revolutionize the drugs aisle, Genexa makes medication with the identical lively components individuals want, however with out the bogus ones they don’t. Genexa believes individuals deserve actual selections. That’s why their enterprise is constructed on the dedication to place individuals over every part. All Genexa’s merchandise are made to the best requirements of medication with no synthetic dyes, widespread allergens, or pointless inactive components. It’s actual medication, made clear. With a dedication to innovation at each flip, Genexa was just lately named to Quick Firm’s prestigious checklist of the World’s Most Modern Corporations in 2022. Learn the way Genexa is placing individuals over every part, in every part they do, at Genexa.com.
1 Fee Regulation (EU) 2022/63 of 14 January 2022 amending Annexes II and III to Regulation (EC) No 1333/2008 of the European Parliament and of the Council as regards the meals additive titanium dioxide (E 171)  OJ L 11/1
2 European Parliament. (July 7, 2008). Modernising the principles on meals components and labeling of azo dyes [Press release]. https://www.europarl.europa.eu/RegData/presse/pr_info/2008/EN/03A-DV-PRESSE_IPR(2008)07-07(33563)_EN.pdf
3 FRC, A Lieberman Firm Nationwide Survey, Pediatrician Preferences, Spring, 2021
4 Reker et al., “Inactive” Elements in Oral Drugs, Science Translational Medication 11 eaau6753 (2019).; Yu and Guo, Non caloric synthetic sweeteners exhibit antimicrobial exercise in opposition to micro organism and promote bacterial evolution of antibiotic tolerance, Journal of Hazardous Supplies 433 (2022) 128840.