Harnessing the facility of wearable expertise, particular person biomarker knowledge, and AI, Elo’s Good Protein takes customized protein powder to a brand new stage of precision
SAN FRANCISCO, January 24, 2023–(BUSINESS WIRE)–At the moment, Elo – the Good Vitamin firm – is worked up to announce a $10M Sequence A spherical led by Octopus Ventures, probably the most lively VC corporations in Europe. Will Ventures and Re:meals.vc additionally contributed to the spherical. Elo will use the funds to develop their product growth and advertising groups (sure, we’re hiring!) and scale up the Good Complement and Protein merchandise.
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“Hyper-personalized healthcare is an space that we consider that essentially the most pioneering and worthwhile companies shall be inbuilt. Elo’s bold imaginative and prescient of turning meals from the reason for illness to drugs – mixed with their robust workforce – fuelled our pleasure to steer their Sequence A spherical. As a physician, I consider that Elo’s evidence-based, customized vitamin method will assist deal with one of many best challenges of our time.” Chantal Cox, MD |
Elo can be proud to introduce their second product, Good Protein – the first-ever protein product tailored in your biomarkers, targets, and exercise knowledge. See Elo Good Protein launch video.
Underpinned by a agency basis of science, Elo’s patent-pending advice engine makes use of exercise knowledge from wearables, well being historical past, and private targets, to create a personalised protein mix for every member. Accessible in chocolate, vanilla, and plain taste, Elo’s non-GMO Good Protein blends are constructed on a base of grass-fed whey protein or pea protein isolate (vegan) and comprise different purposeful components comparable to tremendous greens, turmeric, and collagen, relying in your distinctive vitamin profile and restoration targets.
Elo Good Protein is the primary protein product to supply post-workout protein dosing suggestions primarily based on the depth and period of every exercise recorded in Apple Well being. By linking Apple Well being exercise knowledge to the Elo app, Elo members can obtain {custom} protein dosing suggestions primarily based on the depth and period of each exercise.
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“Different customized protein merchandise use questionnaires to provide you with the proper formulation for you however present little or no data on dosing. At Elo, we take customized protein to new heights by utilizing your wearable, biomarker, and well being knowledge to formulate your {custom} mix and offering dosing steerage primarily based in your newest exercise.” Ari Tulla, CEO & Co-founder |
Elo’s Good Protein Powder is the second product launched by the Good Vitamin model. Good Protein membership contains customized protein delivered month-to-month and limitless messages with a devoted registered dietitian by way of the Elo app.
Elo unveiled its first product – a month-to-month Good Complement membership that features at-home biomarker testing, vitamin teaching, and {custom} complement packs delivered month-to-month – in 2022. For extra data, please go to www.elo.well being.
Key factors:
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Elo is the primary firm to supply wearable-powered protein powder.
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Every Good Protein mix is custom-made for each Elo member and gives a mix of extremely bioavailable protein and purposeful components primarily based on wearable knowledge, wholesome historical past, and private targets.
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Leveraging the facility of wearable expertise, Elo Good Protein is the primary protein product to supply protein dosing suggestions primarily based on the depth and period of every exercise.
Media Belongings:
About Elo
Elo is the Good Vitamin firm turning meals from the reason for illness to drugs by leveraging knowledge from wearables, biomarker testing, and well being questionnaires. Elo’s mission capitalizes on the rising client urge for food for nutrition-focused well being options backed by science. The corporate was based in 2020 by three serial entrepreneurs:
About Octopus Ventures
Octopus Ventures is considered one of Europe’s largest Enterprise Capital groups. Headquartered in London and New York, with Enterprise Companions in San Francisco, Singapore, and China, they assist entrepreneurs scale globally.
View supply model on businesswire.com: https://www.businesswire.com/information/house/20230124005454/en/
Contacts
Edwina Clark, Advertising and marketing Director
edwina@elo.well being
