The Strategic Rebrand is Designed to Meet the Wants of Right now’s Pet Mother or father
ST. LOUIS, Jan. 25, 2023 /PRNewswire/ — Native Pet, an revolutionary pet complement firm, has introduced thrilling new branding that aligns with its dedication to offering pets with the best and best-tasting dietary dietary supplements. The strategic and visible rebrand was led by Unusual, the in-house inventive company of Native Pet’s funding companion CAVU Client Companions.
“The complement area as an entire is commoditized, crowded, and complicated – and it’s nonetheless one of many quickest rising classes in Pet. Shoppers are hungry for a model that cuts by that noise and delivers a essentially totally different expertise. Native Pet is that model and this rebrand tells that story” stated Dan Schaefer, CEO and co-founder of Native Pet. “Differentiation is extra than simply storytelling. We do every little thing in a different way. Product. Packaging. Content material. Distribution. This rebrand is the fruits of years of doing issues the arduous manner and maintaining the client on the middle of that journey.”
By means of efficacious formulation and codecs, clear components, and really nice style, Native Pet is making a significant affect on the well being and well-being of pets. Their unwavering dedication to pets, pet mother and father, and the pet {industry} shines by within the Native Pet Pact – which outlines the model’s uncompromised requirements in creating the best high quality merchandise for pets. The Native Pet Pact features a dedication to difficult the standardized sourcing and manufacturing practices by redefining processes, and creating their very own proprietary merchandise. By formulating every little thing 100% in-house, Native Pet is elevating the usual throughout the {industry} for clear and efficient merchandise for our canines. Their science-backed innovation course of consists of working with one among solely 40 Board-Licensed Vet Nutritionists in the USA to formulate with the appropriate components, at efficient dosages. They’ve put within the work, all the time doing what’s finest for our pets — by no means simply what’s simple.
A majority of right this moment’s pet dietary supplements are restricted to the soft-chew format, most of that are being produced by the identical two producers. That is why, from day one, Native Pet made a promise that their dietary supplements would have zero components and not more than 5 inactive components per product (the {industry} common is a whopping 20+). In setting the best normal potential, Native Pet is dedicated to all the time having the cleanest label within the pet complement aisle with components shoppers acknowledge: wild-caught salmon, grass-fed beef, and natural hen. Formulating with actual, human-grade, whole-food components ensures Native Pet’s merchandise are the best-tasting versus the competitors.
Final 12 months, the model launched into a strategic partnership with CAVU Client Companions to raise Native Pet to a nationwide family title amongst pet mother and father. The rebrand is a testomony to the collective shift in shopper mindset on easy methods to assist canines’ well being and wellness.
“With 70% of US households now proudly owning a minimum of one pet and GenZennials representing the biggest share of recent pet house owners, we imagine Native Pet’s revolutionary method to extremely efficient, clean-label vitamin will redefine the pet wellness area,” stated Jared Jacobs, Principal at CAVU Client Companions. “Right now’s pet mother and father are more and more trying past the meals bowl to complement their pet’s well being and well-being. With this new rebrand, Native Pet is poised to turn into a family title as they reimagine the way forward for pet vitamin.”
Native Pet is on the market for buy at Amazon, Chewy, Thrive Market, choose Goal shops and on their web site: nativepet.com. For extra data, go to nativepet.com or comply with @nativepet on Instagram and TikTok. Statistics are from the 2021-22 Nationwide Pet House owners Survey performed by the American Pet Merchandise Affiliation (APPA).
About Native Pet
Native Pet is dedicated to creating proprietary formulation and codecs, providing solely the very best, most revolutionary vitamin to immediately profit the well being of pets. In an {industry} that has by no means prioritized the well being of our pets, Native Pet is redefining the bar and holds true to its motto that “we are the voice of our pets and it is our mission to present our fur infants the very best lives. As a result of our love language is canine, and canine is our native tongue.”
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SOURCE Native Pet
